Ginerosity Gin

They came up with the idea for Ginerosity because they believe passionately in the power of business and brands to do good.

With our beautiful and big-hearted London Dry gin, profits are poured into projects that will help deserving young adults to build themselves a better future. That isn’t just a worthwhile cause, it’s a vital one. And they’re exceptionally proud that they’re the first spirits company to do it.

Where exactly does the money go?

Ginerosity is committed to supporting projects that help disadvantaged young people through providing work, training and education opportunities.  

Their first partnership was with the charity Challenges Worldwide to help young adults from disadvantaged backgrounds take part in International Citizenship Service (ICS) programmes. This was an innovative overseas programme that gave young people skills and training, and supported their personal development. 

Thanks to Ginerosity a group of young adults were able to take part in this programme and achieve a valuable and industry-recognised qualification from the esteemed Chartered Management Institute. 

Since then, they have continued to help young adults grow and develop through a partnership with the social enterprise pub group, Beer for Good.  

Now, in 2018, they are working with a brilliant charity that offers a lifeline to young homeless people by giving them training, education, support and mentorship. They continue to make a difference to people's lives.   

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