The Huehuetenango region of Guatemala is one that is filled with Mayan history and whose name literally translates as ‘place of the ancients’. The region holds the highest non-volcanic mountains in Central America, meaning that the conditions are ideal for growing amazing specialty coffee.
This particular coffee comes from the San Antonio Huista area grown by ‘Red de Mujeres’, which is a group made up exclusively of women. Hard times have hit these communities in the past with civil war and the coffee crisis 15 years ago, but through their hard work and resilience have come some amazing results.
The region of Cabañas, La Paz in Honduras is home to another fantastic female farmer, María Regina García and her farm El Marañón. She works tirelessly to ensure her farming practices are self-sustaining, organic and increase the fertility of the surrounding lands. She grows her coffee under the canopy of a forest which provides shade to the coffee trees. The canopy regulates the environmental temperatures and results in the coffee cherries grown to have more complex sugars resulting in a wonderfully sweet coffee.
Cafedirect are proud to be the UK’s first and largest Fairtrade hot drinks brand, improving lives all over the world. And with at least a third of their sales certified as Soil Association Organic, they do their bit for the planet as well.
Unlike any other coffee company, Cafedirect invest 50% of their profits into PRODUCERS DIRECT, a UK charity that works directly with farmers to improve sustainability and livelihoods, right across the coffee growing world. The charity is run by farmers, for farmers, taking leadership and developing innovative solutions to the challenges they face.
This reciprocal, direct relationship enables them to provide their consumers with great tasting, very high quality and continually improving drinks.