Cafe Direct’s London Fields Range is a range of ethically sourced coffees from distinctive growing regions around the world. Each coffee brings an individuality and uniqueness that is truly representative of their natural origins, flavours and aromas.
Sidamo farmers cultivate their coffees at altitudes around 2000 metres, and each have around 3 hectares of land. As is the case across Ethiopia, most of the coffees grown locally are organic by default and consist mostly of naturally indigenous heirloom varieties. Due to difficulties in genetic testing and distinguishing between varieties, the name ‘Ethiopian Heirloom’ exists as an umbrella term to describe all the many thousands of variants. For such a small country to contain such a vast array of varieties and with each variety having its own unique properties lends Ethiopian Heirlooms to be complex and contrasting in their flavours, acidities and aromas.
This limited edition single origin coffee is a canvas for our roasters to explore origins, seasonality and flavours. The coffees change regularly throughout the year, each time with a new origin, story and fresh seasonal flavour notes.
Cafedirect are proud to be the UK’s first and largest Fairtrade hot drinks brand, improving lives all over the world. And with at least a third of their sales certified as Soil Association Organic, they do their bit for the planet as well.
Unlike any other coffee company, Cafedirect invest 50% of their profits into PRODUCERS DIRECT, a UK charity that works directly with farmers to improve sustainability and livelihoods, right across the coffee growing world. The charity is run by farmers, for farmers, taking leadership and developing innovative solutions to the challenges they face.
This reciprocal, direct relationship enables them to provide their consumers with great tasting, very high quality and continually improving drinks.