Amidst Chennai’s bustling urban suburbs, you’ll find an oasis of quiet that is Madras Fuse – a social enterprise that empowers women, by Oasis India (a women’s and girls’ NGO based in India). There you’ll find a small group of five enthusiastic women, with differing family backgrounds and challenges, joined by a common interest in sewing and shared goals. Each woman desires to gain new skills to sustain themselves and their families, and each feels an improved sense of dignity and self-respect in the midst of unimaginably difficult challenges as a result of this initiative.
With a sense of purpose and value, these five women design and create beautiful bags, accessories and home decor items.
The income they receive from the sale of these products has helped Kavitha, Selvi, Sandhya, Rani and Manimegalai pay off loans and their children’s education fees. While having a stable income has made life easier, the women also benefit in other ways. Rani never imagined that her dream of becoming a fashion designer would come true. Today, she designs clothes and bags! She also has access to a local government support scheme and is in the process of setting up her own tailoring unit. Sandhya says that the respect she has gained from her relatives and the confidence that she now has in herself are priceless.
By purchasing this item, you are helping to empower and provide ongoing employment income for the women who make these handmade products. The demand for Shakti.ism’s products provides these women with dignified employment, a living wage, hope and opportunities for their children. Together we can provide alternative options for disadvantaged women with the aim to lift them out of poverty and help them to become self-sustaining and independent.
28 cm length x 33 cm height x 13 width (11 in length x 13 in height x 5 in width)
Strap length is 30cm (11.5 in)
Colour + design
Note that these items are handmade and each item is one-of-a-kind. There are various colours available. This product includes the beige tote bag with the diamond pattern shown in the product image. All other bags shown are shown to demonstrate decorative details only. Some items have minor imperfections, but we think this makes them charming and one-of-a-kind.
Shakitiism’s aim to empower, employ and encourage entrepreneurship in disadvantaged women, particularly those who are at risk of being impacted by gender-based violence.
Close to 70% of India’s population lives in rural areas with limited to no access to basic sanitation, health services, or electricity. Lack of access to these basic services contributes to widespread poverty, unemployment, and increasing indebtedness of households.