The story of Niwaldo Rodrigues and his brothers, Ailton and Maurivan, however, does not begin in Brazil. The brothers are the second generation in coffee agriculture, following their parents who produced coffee during the 1960s. In 1976 they moved to the city so the brothers could study and pursue working in business. After finishing their degrees, fate had it that they struggled with unemployment and they decided to reconnect with agriculture.
The events that transpired defined the brothers’ journey with spirit and determination when faced with adversity. In 1981, their new farmland in Sao Paulo was drastically hit by frost that decimated their entire coffee population and the brothers had to abandon everything they had established and start over again. It was after this hardship that they came full circle and poetically returned to the Fazenda Lagoa region to start a new farm where their parents had cultivated their first coffee plants.
Currently, their coffee farm has been expanded and added to with property and land purchases taking the size of the farm to 570 hectares, spread across 5 farms, of which 450 hectares have been planted with coffee.
They recommend you endeavor to receive your coffee as beans, as it will aid your coffee in staying fresher for longer and will keep those flavours and aromas that make that coffee distinct and vibrant locked in. If this isn’t possible we can grind your beans to suit your filter brew method. Your coffee will be accompanied by a detailed leaflet outlining tasting notes, historical backdrops, environmental landscapes and inspiring and innovative stories of the coffees journey from the farm to your brew at home.
Cafedirect are proud to be the UK’s first and largest Fairtrade hot drinks brand, improving lives all over the world. And with at least a third of their sales certified as Soil Association Organic, they do their bit for the planet as well.
Unlike any other coffee company, Cafedirect invest 50% of their profits into PRODUCERS DIRECT, a UK charity that works directly with farmers to improve sustainability and livelihoods, right across the coffee growing world. The charity is run by farmers, for farmers, taking leadership and developing innovative solutions to the challenges they face.
This reciprocal, direct relationship enables them to provide their consumers with great tasting, very high quality and continually improving drinks.