As firm believers that wonky fruit deserves a bite too, Güsto Snacks saves apples otherwise destined for waste and turns them into delicious air-dried snacks.
Over 22,000 tonnes of perfectly edible fruit goes to waste in the UK and Europe every year, rejected for sale because of the shape, size or colour. That’s enough to provide over 150,000 people with over five portions of fruit and veg a day for a year.
Güsto Snacks is on a mission to save as much of this so-called wonky fruit as they can, using it to create their naturally sweet, high fibre snacks. These air-dried apple crisps are full of pure flavours and goodness, made with a squeeze of natural fruit juice and a dash of seasoning. Plus, there’s no added sugar or artificial ingredients – they’re truly healthy and delicious.
Taking imperfect fruit and turning it into valuable products is also good news for farmers – the time, energy and resources they put into growing doesn’t go to waste. It’s a step in the right direction towards a more sustainable food system that works for everyone.
As Güsto Snacks’ motto sums up, they want everyone to: “Waste Less. Snack More. Do Good!”
A competition about innovative ways to reduce food waste first got Giuseppe Baidoo thinking about how to make the most of surplus fruit. His first company created sustainable fruit drinks but he found these didn’t have a long enough shelf life for supermarkets to stock.
Giuseppe decided to pivot to snacks instead. He teamed up with his former college and friend Claudio Owuso and together they founded Güsto Snacks.
Giuseppe Baidoo and Claudio Owusu