Rose Chai Masala

Amala Chai is on a mission to bring real, authentic masala chai to the UK – no syrups, powders or short-cuts. Their blends are crafted using fair trade and organic teas from Assam and spices from Kerala, sourced directly from smallholder and family farms that often follow traditional organic methods like intercropping, composting and hand-harvesting – practices that regenerate the soil and protect biodiversity. But their impact goes deeper.

By paying farmers up to four times the market rate they’re supporting rural livelihoods and offering full traceability from farm to cup. They provide income now, while supporting long-term resilience – additional premiums go to local cooperatives, funding vital community projects. They also provide low-interest loans to farmers to invest in tools and infrastructure, and when those loans are repaid, the funds are recycled to support the next generation of growers. It’s a regenerative model built on respect, not extraction. 

At home in London, Amala Chai brews the chai fresh at market stalls and events from King’s Cross to Broadway market. Served in plastic-free packaging – from the takeaway cups to order-to-home starter kits, everything is designed to reflect the handmade care that goes into the product.

This is chai you can feel good about – ethically sourced, proudly uplifting communities and steeped in tradition.