How Legl turned event merch into a brand moment – not just a giveaway

Who: Legl, a UK-based legal tech business founded in 2019, helping law firms automate complex business processes.

When: Throughout 2025

What: Curated, purpose-led event merch including bamboo notebooks, artisanal chocolate and premium powerbanks – designed to help Legl stand out at industry events while reflecting their values.

Results at a glance: 

• Increased stand footfall and post-event follow-ups compared to previous years
• Strong organic LinkedIn engagement driven by attendee posts
• Measurable social impact delivered through every product chosen

Most brands hand out branded merchandise that’s forgotten before the event’s even over. Legl decided to do things differently.

Making event merch work harder

As Legl’s marketing team planned their events calendar, they faced a familiar challenge: how to stand out in a crowded room – and do it in a way that genuinely reflected their values.

“We needed unique and appealing branded merch for industry events to draw people to our exhibition stand, but we also wanted our items to have a positive story behind them. It was important that our giveaways weren’t just another generic freebie, but something that reflected our values and sparked genuine conversations with attendees,” says Francesca Gerrett, Demand Generation Manager at Legl.

Sustainability wasn’t a nice-to-have. It was part of the brief. 

“As a firm, being sustainable is important to us. We wanted to invest in merchandise that we could be proud to give to customers – items that were responsibly made, useful, and aligned with our brand ethos of doing things the right way.”

 

From stuff to storytelling

Working with Social Supermarket as a purpose-led partner, Legl reimagined what event merch could do. 

Instead of ordering high volumes of standard giveaways, the team focused on intention – choosing a smaller range of premium, purpose-led items: bamboo notebooks, artisanal branded chocolate and sleek powerbanks designed to last.

Every product came with a story. The materials were sustainable, the makers fairly paid and the design unmistakably Legl. This wasn’t about giving away more. It was about giving better. 

The results spoke for themselves. 

“The merch acted as a real conversation starter – people were drawn to the stand and curious to hear the story behind the products. We noticed higher footfall, more meaningful conversations and a greater number of follow-ups post-event compared to previous years when we used more traditional items. 

There was lots of buzz on LinkedIn with people posting pictures, particularly of our branded chocolate and powerbanks.”

Merch that earns attention – and loyalty

The merch didn’t just make a statement; it stayed with people. 

Attendees shared photos, commented on the quality and – crucially – talked about why Legl had chosen those products.

“People comment on how refreshing it was to see merchandise that is both high-quality and has a purpose. Some even shared that they’d keep or use the item beyond the event, which is exactly what we hope for,” adds Francesca.

 

The impact so far

Every product chosen also created measurable social impact – giving the Legl team something tangible to talk about on the stand and beyond. In 2025 alone, Legl have created some inspiring social impact through their merch:

• Name badges and lanyards helped collect 21.4kg of nature-bound plastic via rePurpose Global
• Notebooks and memo pads planted 40 trees via treeapp
• Tote bags and powerbanks helped donate 673 meals through Mary’s Meals
• Tony’s Chocolonely bars represented the purchase of 19kg of Fairtrade ingredients

Thoughtful merch didn’t just reflect Legl’s values – it strengthened their story, their relationships and their results.

Thoughtful merch delivers better ROI – and better stories. Let’s make yours next – see how your next event can create purpose-led engagement.