End of More wants the world to love clothes for longer.
For them, Mother Earth always comes first. They’re firm believers in using resources responsibly and only designing products that lead people to live more sustainably.
Reducing textile waste – part of the reason fashion has such a huge carbon footprint, with more than 300,000 tonnes going to landfill every year – is at the heart of End of More’s mission.
This starts with the design process and materials they use to create their comfy, timeless and versatile staples, all of which are gender neutral. Everything is practical, durable and eco-friendly, qualities which ensure End of More pieces become a mainstay in our wardrobes, instead of ending up in landfill after a handful of wears.
End of More also extends the life of products through creative repurposing, redesigning and reusing. That’s where their #Repurpose_n_Redesign solution comes in – they take preloved or outdated garments and turn them into pieces you can wear or use again.
As well as moving forward on their own journey of designing sustainably, End of More’s founders want to inspire others to take up a greener lifestyle too, investing 50% of profits into this goal.
Look out for initiatives from them such as a redesign competition, upcycling guides and tutorials on creating natural plant-based dyes from easily accessible local materials.
With values of kindness, fairness, responsibility and learning underpinning the brand, every purchase from End of More positively impacts the environment and society. They even donate 10% of profits to Royal Botanic Kew Gardens to support environmental causes.
Meet The Founder
Through End of More, founders Yunji Wunkit Lu and Liying Yang want to apply collective creativity to help build a better future for the next generation. It’s all about design for quality, not quantity.
They founded End of More at the end of 2019, setting out to create a durable, high quality and eco-friendly version of one of the most in-demand products: the t-shirt.
Following a lot of research into the best possible fabric and logistics for their mission, the first End of More t-shirt and lounge trousers were born.