End of More

End of More wants the world to love clothes for longer. 

For them, Mother Earth always comes first. They’re firm believers in using resources responsibly and only designing products that lead people to live more sustainably. 

Reducing textile waste – part of the reason fashion has such a huge carbon footprint, with more than 300,000 tonnes going to landfill every year – is at the heart of End of More’s mission. 

This starts with the design process and materials they use to create their comfy, timeless and versatile staples, all of which are gender neutral. Everything is practical, durable and eco-friendly, qualities which ensure End of More pieces become a mainstay in our wardrobes, instead of ending up in landfill after a handful of wears.

End of More also extends the life of products through creative repurposing, redesigning and reusing. That’s where their #Repurpose_n_Redesign solution comes in – they take preloved or outdated garments and turn them into pieces you can wear or use again. 

As well as moving forward on their own journey of designing sustainably, End of More’s founders want to inspire others to take up a greener lifestyle too, investing 50% of profits into this goal. 

Look out for initiatives from them such as a redesign competition, upcycling guides and tutorials on creating natural plant-based dyes from easily accessible local materials. 

With values of kindness, fairness, responsibility and learning underpinning the brand, every purchase from End of More positively impacts the environment and society. They even donate 10% of profits to Royal Botanic Kew Gardens to support environmental causes.