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Magenta Backpack
Magenta Backpack
Magenta Backpack
Magenta Backpack

Magenta Backpack


With every bag you purchase, one will be given to a child in care.

Madlug backpacks and daypacks are designed in Belfast.  Every one is styled to meet your travel needs along with really helping you stand out.  They are perfect for shopping, sightseeing, travel, school, college, university and commuting every day to the office. 


Size and Capacity: 

  • One size fits all. 
  • 31x42x21cm. 
  • 25 litres.


  • 600D Durable Fabric.
  • Zippered pocket for essentials.
  • Iconic printed logo.
  • Paracord zip pulls.

Madlug was founded in 2015 by Dave Linton. A man whose only experience in the luggage industry was bags of enthusiasm. This 40-something Youth Worker was heartbroken to learn that most children in care transport their worldly belongings in a bin bag. In that moment, Dave set out to do something about it. With just £480, he started Madlug and came up with a ‘Buy one Give one’ approach: for every bag you purchase, one will be given to a child in care.

There are over 90,000 children in care in the UK and Ireland. One child enters the UK care system every 15 minutes. What’s more, over half are victims of neglect or abuse. Because children in care aren’t given a voice, the public don’t know about the problems they face every day. Which is why it’s so important that their story is heard.