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Brightwayz was first launched in 2004 after founder Alison Holland set up a ‘walking bus’ scheme at her son’s school and realised there was a need for information and resources to support other walk to school schemes.  This inspiration ignited a passion; Alison was determined to create solutions to help others.

The organisation and its excellent reputation has grown and Brightwayz (originally known as Brightkidz) now serves all ages.  Alison and her dedicated team work locally (developing and trialing grassroots projects in their local North Northamptonshire) and UK-wide (supporting others who are working to make places better, reduce car dependency, improve public health and slash carbon emissions).

As a social enterprise, Brightwayz has a strong social and environmental mission; to promote safe, active, sustainable travel for everyday journeys for all. Thanks to the income earned from product sales and local consultancy services, Brightwayz are able to achieve their mission in a financially sustainable way, with 100% of profits ploughed back into the organisation. Brightwayz' ethos is making positive contributions to society, whether it be supporting one person or a large group, and changing lives for the better. 

Brightwayz are passionate and dedicated about what, how and why they do things and want to motivate and support you to feel the same, and make a difference!