Vitamin C + Bakuchiol Serum
For a visibly brighter and smoother complexion.
Protect against environmental pollutants and premature ageing, improve skin texture and correct age spots with this lightweight serum featuring a stabilised and gentler form of vitamin C (tetrahexyldecyl ascorbate) combined with antioxidant-rich Bakuchiol (1%).
Absorbs quickly and leaves a silky soft, non-greasy finish.
Krī Skincare’s name is inspired by a Sanskrit word meaning to undertake an action or deed. It’s a perfect fit for their pure and purposeful range, which is as good for the planet as it is for your skin.
When it comes to crafting their products, from cleansers to sunscreen, this B Corp beauty brand has a less-is-more approach. They stick to a tightly curated selection of hero ingredients. There are no lengthy lists of unpronounceable words here.
For Krī Skincare, there’s also no place in their products for substances that persist in the environment. The same goes for animal-derived ingredients – the range is vegan and cruelty-free.
Krī’s minimalist branding and packaging reflects the purity of what’s inside. Products come in recyclable glass vessels and every component of the packaging is reusable, recyclable or biodegradable.
A partnership with the World Land Trust is another way they show respect for the environment. Krī Skincare donates a portion of annual revenue to the charity, funding the vital restoration of tropical forest habitats through WLT’s Plant a Tree programme.
As if they weren’t working hard enough to make a difference, Krī Skincare is also a proud member of the B Corp Beauty Coalition. This group of more than 50 B Corps from around the world has come together to improve the environmental footprint of the beauty industry.