New Ground Coffee
NewGround Coffee tackles social injustice through coffees of incredible quality.
The high-grade coffee they source, roast and sell has a great impact in the communities where it’s grown as well as where it’s drunk here in the UK. Their speciality brews offer a new beginning to ex-offenders, who join the company for work and training opportunities.
It's well known that prisoners are much more likely to reoffend after release if they are without training and jobs. By passing on skills and giving people a helping hand into the coffee biz, NewGround Coffee is doing their bit to stop the cycle of reoffending. All while sharing their love of great coffee.
All NewGround Coffee is ethically sourced from small-scale farmers through a partnership with an importer, who’s dedicated to supporting farming communities. Growers get the pay they deserve (four or times higher than the Fairtrade standard) for their high-grade coffee.
Some of the world’s finest coffees make up the NewGround Coffee range and the team go above and beyond to do it justice in the roasting process. Using state-of-the-art equipment, each coffee is roasted differently to fully develop and showcase their unique flavours.
Self-confessed coffee geeks Dickon Morris and Joel Grates founded NewGround Coffee. The pair were eager to help drive the growing coffee culture locally in Oxford and across the UK.
Joel was partly inspired to bring social impact into the business after seeing childhood friends end up in and out of prison. He wanted to offer a way for people in a similar situation to gain employment and stability in life.
The duo was also inspired by the Zukuka Bora project in Uganda, where coffee farming is transforming lives and the local community after the civil war. They made it their mission to showcase coffee having a positive impact from farm to cup.