SO JUST SHOP
SO JUST SHOP curates accessories and homewares which create a better world for the women who make them. They thoughtfully source beautiful lifestyle products for their collection from female artisans in vulnerable and marginalised communities in 20 countries across the world.
Their business is built on having fair and ethical relationships with the women they work with. As well as paying a living wage, they offer opportunities for training and upskilling, especially in male-dominated skills. All this helps these talented artisans towards economic empowerment.
It also gives them the education and tools to provide for their families, which has a positive impact across their wider community. And ultimately, the whole country too, since they can make a sustainable and valuable contribution to the economy. It’s all-round good business creating ripples of change far and wide, which we love.
SO JUST SHOP aims to lift 250,000 women and their families out of poverty through their ethical, sustainable products. Products which include block printed wrapping paper produced at a Fairtrade cooperative in Delhi, ceramics made using ancient Palestinian handicraft traditions and stylish upcycled jewellery.
Jennifer Georgeson is the founder of SO JUST SHOP and an all-round champion for the economic empowerment of women. Throughout her career, she’s worked on projects that uplift women, from researching the prevention of mother-to-baby transmission of HIV in Zambia to training midwives in India and Pakistan.
Through this work she witnessed how barriers to maternal and child health and education were linked to economic disempowerment. For instance, how can you take a child for free vaccinations if you can’t afford the bus fare to the clinic?
This led her to a realisation: empowering women has the knock-on effect of solving other issues, because they go on to invest in family and the local community. It saves lives, increases education and improves social indicators of whole communities.
And so, that’s why Jennifer set up SO JUST SHOP – to economically empower as many women as possible.
Founded By
Jennifer Georgeson
