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Children’s products sparking conversations with kids about things that really matter.

Stib stands for “Spark Thinking in a Box.” And that’s exactly what these colourful cards, prints, pencils and other children’s products do – they spark conversations, positivity, ideas and plans. 

At a time when kids are reportedly breaking new records for unhappiness, Stib adds a little boost of confidence, self-identity and creativity into their everyday experiences. 

From Joy Finder to Peace Keeper, each product is based around one of their Spark Words. These are designed to inspire kids, get them talking about their feelings and think about the way they see the world. 

Each Spark Word is also matched with one of The Stiblers – a collection of animal characters who are there to help children with a dose of wisdom and magic when they need it.

As a brand, Stib is built around being a parent with kids at its core. That’s not just in the products they create but in the hours they work and the charities they give back to. 10% of profits support projects that help all children find and ignite their spark. 

Ultimately, Stib products help children feel good and do good. They celebrate their energy, automatic kindness, sense of adventure and belief in magic, while filling them with belief that you’re #NeverTooLittleTooLead. 

Meet The Founder

Emily Sayer has always had a desire to do good in the world. This led her on a career path that included founding Virgin Unite, the Virgin Group’s non-profit organisation, and tackling voicelessness from unheard groups worldwide at On Our Radar. 

She also had a long-time dream of launching her own products with a social purpose. When she saw the pressures her own children were under and began learning more about the youth mental health crisis generally, she turned this into a reality and launched Stib. 

Now as a social entrepreneur, she’s inspiring the next generation to confidently express and articulate themselves and be world changers before they grow up.