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Black Backpack
Black Backpack
Black Backpack
Black Backpack
Black Backpack
Black Backpack
Black Backpack
Black Backpack

Black Backpack


The Madlug movement started with one product: the Classic Backpack. It continues to be one of our best-loved and versatile bags, perfect for everything from school and college, to shopping and travelling. The bag’s spacious 20 litre capacity provides more than enough room for your belongings, with an additional front pocket allowing for easy organisation. Take your pick of 14 vibrant colours and stand out as someone who cares about making a positive social impact.


Green BackpackBlue BackpackRed BackpackMustard BackpackBurgundy BackpackPure Pink BackpackGrey BackpackAirforce Blue BackpackForest Green BackpackBlack BackpackNavy BackpackLight Grey BackpackMint BackpackMagenta Backpack


Make A Difference: with every bag purchased, a pack-away travel bag is given to a child in the care system

Product Info

One size fits all.
Capacity: 20 litres.

600D Durable Fabric.

Zippered pocket for essentials.
Iconic printed logo.
Paracord zip pulls.

The black backpack is your perfect everyday backpack for shopping, travel, school, college, university, hiking and commuting every day to the office. One given to a child in care with every purchase. Buy One Give One


The cool, colourful bags by Madlug – a name inspired by the tagline “Make a difference luggage” – exist to give children in care the dignity they deserve. 

No child should have to carry their worldly belongings in a bin bag or plastic shopping bag. But sadly, this is the reality for many kids in care, an experience that leads to feelings of worthlessness. 

Madlug has given thousands of children (they plan to reach 100,000 by 2024) across the UK and Ireland a pack-away travel bag. They’ve done this thanks to a buy-one-give-one approach. When you buy a Madlug bag, another bag goes to a child in care. 

Madlug specially designed the travel bag with help from care professionals working with young people, to make sure it fits the needs of the children using it. When folded away, you can see a label saying “You are incredible”. A small reminder to each child that they have value, worth and dignity. 

When it comes to Madlug bags for you, pick from backpacks, roll-top daypacks and duffel bags. They’ve also expanded the range to include other accessories like insulated water bottles and a travel mug. Profits from these products help support kids in care too. 

Across the UK and Ireland, there are around 90,000 children in care. Most of the public aren’t aware of the problems these kids face. Madlug does an incredible job of raising awareness and making a difference with its bags. They earned a well-deserved B Corp certification in January 2022.