Free shipping on UK orders over £75
Click to continue shopping
Social Supermarket Logo
Burgundy Roll-top Backpack
Burgundy Roll-top Backpack
Burgundy Roll-top Backpack
Burgundy Roll-top Backpack
Burgundy Roll-top Backpack
Burgundy Roll-top Backpack

Burgundy Roll-top Backpack


The sleek design of the Roll-Top Backpack makes it one of our most popular bags. Styled to meet your travel needs, while helping you stand out as someone who cares, it’s a great choice for a school bag or for regular daily use. Made of durable 300D fabric, it has a roll-top closure as well as padded adjustable straps and back panel for day-long comfort. A zippered front pocket with organiser section and internal zipped pocket are ideal for carrying stationery or valuables.


Mustard Roll-Top BackpackAirforce Blue Roll-Top BackpackNavy Roll-Top BackpackLight Grey Roll-Top BackpackBurgundy Roll-Top BackpackOlive Green Roll-Top BackpackBlack Roll-Top Backpack


Buy-one, give-one: with every bag purchased, a pack-away travel bag is given to a child in the care system

Product Info

One size fits all.
Capacity: 16 litres.

300D Durable fabric.

Roll Top & Clip Closure
Padded Back Panel
Padded Adjustable shoulder straps
Carry Handles
Zippered front pocket with organiser section
Internal zipped pocket
Iconic printed logo

BUY ONE GIVE ONE | With every Burgundy Daypack you purchase, Madlug will give a new pack-away travel bag to a child in care because no child should carry their life in a bin bag. Life Goes Inside™


The cool, colourful bags by Madlug – a name inspired by the tagline “Make a difference luggage” – exist to give children in care the dignity they deserve. 

No child should have to carry their worldly belongings in a bin bag or plastic shopping bag. But sadly, this is the reality for many kids in care, an experience that leads to feelings of worthlessness. 

Madlug has given thousands of children (they plan to reach 100,000 by 2024) across the UK and Ireland a pack-away travel bag. They’ve done this thanks to a buy-one-give-one approach. When you buy a Madlug bag, another bag goes to a child in care. 

Madlug specially designed the travel bag with help from care professionals working with young people, to make sure it fits the needs of the children using it. When folded away, you can see a label saying “You are incredible”. A small reminder to each child that they have value, worth and dignity. 

When it comes to Madlug bags for you, pick from backpacks, roll-top daypacks and duffel bags. They’ve also expanded the range to include other accessories like insulated water bottles and a travel mug. Profits from these products help support kids in care too. 

Across the UK and Ireland, there are around 90,000 children in care. Most of the public aren’t aware of the problems these kids face. Madlug does an incredible job of raising awareness and making a difference with its bags. They earned a well-deserved B Corp certification in January 2022.