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Social Supermarket Logo

Create your own ripple of change

The Problem

The problem image

The Problem

You want to shop with a clear conscience

It's important to be able to contribute to the changes you want to see in the world. But how do you 'vote with your wallet' without lengthy research, wading through potential greenwashing statements and accreditations? There are 100,000+ social enterprises in the UK but no one way to shop them all in one place…

The Solution

The solution image

The Solution

Create a ripple of positive change every time you shop

At Social Supermarket, we bring together businesses that are a force for good all under one virtual roof, verified by us and our partner Good Market. These social enterprises and purpose-led brands tackle human and environmental issues so you can make a real difference every time you shop.

The Social Supermarket ecosystem

Social ShoppersIndependent BrandsEmployers ConscienceSocial ShoppersIndependent BrandsEmployers Conscience

The Social Supermarket ecosystem

Independent impact-led UK brands

Social enterprises are small businesses frustrated with the state of affairs.

Their social mission is at the heart of what they do, so they’re in the business of making a real difference in the world with every purchase. We bring together the very best of them and verify their impact through third parties such as Good Market, SEUK and B Corp. It's our ambition to help them create even more positive impact.

The Social Supermarket ecosystem

Socially conscious shoppers

Feeling frustrated with unethical companies, greenwashing, online orders that show up in plastic packaging?

We want to make it easier for you to shop without compromising your values or sacrificing on quality. We promise to prioritise sustainability and transparency in everything we do, as do our brand partners. Learn more about our impact and sustainability policies.

The Social Supermarket ecosystem

Employers with a conscience

It’s long been known companies are big drivers of change. We help them to buy more ethically from purpose-driven brands, as well as measure their positive impact.

Everything from employee Christmas gifts to coffee in the office kitchen can help to get us closer to the UN’s Sustainable Development Goals.  We see a future where buying social is the ordinary, expected — and measured. Get your company to join the mission.

We exist to enable fundamental societal change

Here, every business is a force for good. Every purchase you make creates a ripple of positive change for people and planet.

Discover three of our brand partners and the issues they’re tackling head on.

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Not everyone has the same employment opportunities

Did you know that 78% of autisic adults are unemployed? But when you buy from Harry Specters, 69p of every £1 spent directly goes to benefitting young autistic people and their families through employment, work experience and training.

Shop by brands that create economic empowerment for marginalised people.
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Every year 10 million tonnes of plastic end up in the ocean

But when you buy an Ocean Bottle they collect 1,000 plastic bottles that would otherwise be headed for the sea through a partnership with charity Plastic Bank.

Shop by brands that make charitable donations with every purchase
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8–10% of global emissions come from food waste

A whopping 44% of the UK’s fresh bread goes to waste. But Toast Ale have created a circular model that repurposes one slice of surplus, fresh bread to brew beer — with a longer shelf life.

Shop by brands that repurpose would-be wasted ingredients or materials.

Feeling inspired by these social impact stories?

Discover the products that align with your values and challenge the status quo with us.
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The Journey so far

By being a part of our ecosystem, together we have

Delivery

Delivered over

200,000

products as part of our hampers (and counting)

Partnered with over

Curated with clarity

200

brands onto our marketplace

Stocked

Stocked over

2,000

products on our marketplace

Corp

Achieved

B Corp

status in 2021

Neutral

Become carbon

Neutral

through key partnerships

Helped

Helped over

300

Businesses to #BuySocial

By shopping with us in 2022, you helped to

Shopping
Save

8,751kg

of food produce – the weight of a single-decker bus – and an increase of 47% over 2021

Shopping
Create

73,290

litres of clean drinking water via newly installed water points in developing countries

Shopping
Create

1,599 hours

of employment for underrepresented groups, an increase of 82% vs 2021

Shopping
Collect

256,000

plastic bottles from the Ocean

Shopping
Enable

£20k

of donations to good causes

Shopping
Donate

1,245

garments to people experiencing homelessness

And many more!

See how other brands are currently making positive ripples of change

Discover our brand stories

Are you interested in joining us?

What makes a Social Supermarket brand?

The Social Supermarket Difference

Quality

Quality that tells a positive story

Your purchase is contributing to good in the world. That doesn’t mean you sacrifice on function, taste or craftsmanship. Many of our brands have won the highest accolades for their products from Great Taste Awards to MBEs.

Curated

Curated with clarity

Every item you see meets our stringent ‘no compromise’ criteria. We promise the highest quality, choice you’ll love and seamless service. It’s our aim that you should always be able to find a social impact swap for whatever you’re looking for.

Inspiring

Inspiring change

We’ve made shopping your values transparent and easy. Each product has icons that indicate its social or environmental impact, so that you can be clear on the impact your purchase has on the world around us.

How can i make change?

For the individual

Shop social — by switching to social enterprises. Find a social impact swap from everything from food to fashion, beauty to homewares.

Marketplace

For teams

Whether you want to send some gifts to team members or clients, we’re here to help you #buysocial.

Corporate hub
Here's what our customers have to say
Who has recommended us?

Team

Who’s behind our team?

Jamie Palmer

Jamie Palmer

CEO & Co-Founder

Loves his Ocean Bottle water bottle.

Alex Owen

Alex Owen

COO/CFO & CO-founder

Suggests you check out Redemption Roasters for a more purposeful cup of coffee.

Matt Dabell

Matt Dabell

CTO & CO-Founder

Never without his Elvis & Kresse firehose card holder.

Katie Rose

Katie Rose

Head of Marketing & Brand

Big fan of Birdsong’s social impact clothes & accessories that often feature important messages, while being made thoughtfully.

James Manfield

James Manfield

Head of Operations

Recommends Luminary Bakery’s Rising Hope cookbook for incredibly indulgent recipes while supporting an amazing cause.

Jess Burns

Jess Burns

Account Manager — Corporate Sales

Wants you to know about Leiho’s fun yellow socks that donate a pair to someone experiencing homelessness.