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Shakti.ism
Shakti.ism

Shakti.ism

Accessories that empower, employ and encourage entrepreneurship in disadvantaged women.

Discover beautiful fair trade accessories and gifts from Shakti.ism, a social enterprise brand on a mission to empower and support marginalised women. 

They partner with local grassroots NGOs to ensure their support is reaching people who need it most. Often these are women and girls who have experienced or are at risk of gender-based violence as well as other disadvantages. 

Shakti.ism and their partners create a supportive space for the women to develop their skills as artisans and entrepreneurs. This training and support creates far-reaching ripples of change. It helps ensure the women have a sustainable livelihood for the future, breaks the cycle of poverty and preserves local traditions. 

Every item in the Shakti.ism collection represents a brighter future, in the form of dignified employment, a living wage, hope and opportunities – for both the women themselves and their children. 

Shop for one-of-a-kind pouches, tote bags, yoga mats and more, all of which are handmade using repurposed and recycled donated sari fabric.

Meet The Founder

With a passion for empowering women and girls, Jitna Bhagani was inspired to found a social enterprise brand that tackled gender inequality. 

Gender-based violence and discrimination stems from inequality – because women in India are seen as less valuable than men. Jitna firmly believes trade, not aid, is the way to address the imbalance. And through Shakti.ism, she plays a part by giving women meaningful, fairly paid employment.

Shakti means power in Hindi, so Jitna decided on the name Shakti.ism to represent female power and energy being put into action. She hopes to employ and empower as many women as possible.

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