Shakitiism is an accessories brand with a mission to empower and support marginalised women, particularly those who are at risk of being impacted by gender-based violence.
Discover one-of-a-kind pouches, tote bags and yoga mats – all of which are designed in London and ethically made by hand by artisans in India and Bangladesh.
Each item uses repurposed and recycled donated sari fabric to create unique fair trade accessories and gifts.
Shakti.ism also partners with grassroots NGOs in India that work with disadvantaged women and girls. Together, they make use of artisans' existing skills, as well as preserve local traditions. They also sponsor and provide livelihood skills training.
With their NGO partners, they ensure fair working conditions, safe supportive spaces and encourage entrepreneurship to break the cycle of poverty.
With a passion for empowering women and girls, Jitna was inspired to found a social enterprise brand.
Close to 70% of India’s population lives in rural areas with limited to no access to basic sanitation, health services or electricity. This contributes to widespread poverty, unemployment and increasing indebtedness of households.
Women in India are often seen as second-class citizens, so opportunities are even more limited. Women are not often in control of their finances, family situations or even their own earnings. For marginalised, disabled, poor or uneducated women the situation is even worse.
Wage disparity is widespread, but offering women opportunities to earn income and have a say in their households can be life-changing. Studies show that correcting this gender imbalance can increase the prosperity of the country as a whole too. Trade, not aid, is the way forward.