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Take Me to a Place - Town Mug
Take Me to a Place - Town Mug
Take Me to a Place - Town Mug
Take Me to a Place - Town Mug
Take Me to a Place - Town Mug
Take Me to a Place - Town Mug

Take Me to a Place - Town Mug


‘Take me to a place’ is a collaborative project between Designs in Mind, an art and design studio working with adults living with mental health challenges and Theo Williams, designer, and creative director.

Since 2019 Theo has worked closely with Designs in Mind to guide them commercially with his expertise. This project was born from the value placed on shared experience something which has been so hard to achieve during the pandemic.

Working initially with performer and Poet , Johnny Fluffy Punk , Designs in mind created a narrative based on life post lockdown which was then explored through a series of online workshops. Line drawings became visual storyboards and verses taken from each poem paid illustrative homage to the things people craved most. The Hustle and Bustle of daily life along with the freedoms of travel and special events are celebrated across 4 playful, unique designs adorned onto British bone china. With these mugs the ritual of sharing a ‘cuppa’ becomes  a celebration of our liberty.


Fine Bone China

Hand Decorated in the UK

(h) 8.5 x (d) 7.5 

Creating high quality ambitious and experimental art & design work, Designs in Mind are finding ways to live life and challenge mental health stigma. They each other to make independent ambition a reality.

Designs in Mind are a working studio, where adults living with mental health challenges join the studio as a member of the team, making and designing commissioned artwork and products for retail. They teach the skills needed to participate- textiles, glass, ceramics, recycled materials, wood, wire and most importantly everyone learns to work within a group. Each project enables different people to take the lead. Not everyone always has the confidence to make decisions and work independently. Tasks are broken down, so on a bad day when making decisions seems impossible makers can help with backup tasks. A strong network of friends and a peer group is established. Members are creatively challenged and work with purpose, building their self-worth and discovering new aspirations for the future.


In the Shropshire countryside you can find Designs in Mind, a working design studio where mental health challenges are overcome through art. 

Every person creating artwork here is referred from mental health services. Once part of the Designs in Mind team, they’re trained in arty techniques and encouraged to get stuck into ambitious, experimental design projects. 

The artists’ bold, bright designs are turned into the cards, prints, tea towels, cushion covers, make up bags and other accessories that make up Designs in Mind’s collection. 

The positive impact of design is two-fold: it can improve how we feel when we look at it and through the experience of making it. So you get the joy of seeing a Designs in Mind piece in your home, while the artist-makers reap the benefits back in the studio. 

Everyone who joins the studio is encouraged on creative adventures and to find ways to live life and challenge stigma. It’s a true beacon of positivity and creativity, sustained by sales of their beautiful products as well as public art commissions and collabs with other studios.