Grounds For Good
Grounds for Good gives new life to used coffee grounds – transforming what was once considered waste into wellbeing products that are good for you, good for the planet and good for the community.
From candles and eye pillows to body scrubs and home accessories, the team handmakes every product in Wales, harnessing the natural benefits of repurposed coffee grounds.
The circular brand collects these spent grounds from local independent cafés, helping to divert waste from landfill, reduce the coffee houses’ high commercial waste rates and reduce methane – a greenhouse gas more than 30 times more potent than carbon dioxide. Wherever possible, they source additional ingredients locally too, favouring Welsh suppliers and always choosing natural, vegan materials.
But Grounds for Good’s impact goes beyond waste reduction. Through the Work for Good platform, a portion of profits supports Llamau – a Welsh charity tackling homelessness among young people and vulnerable women. The brand also plans to offer work placements to those with lived experience of homelessness, helping them rebuild their lives with practical skills and confidence.
With low-waste packaging and creative reuse at every turn, this is ethical self-care that turns waste into worth.
What if coffee waste could fuel something good? That was the question retired medic Dr Rosie Oretti asked herself during lockdown in 2021.
Drawing on her medical background and a passion for natural, vegan wellbeing, Rosie set out to transform waste into something worthwhile. The result? A social enterprise driven by innovation and self-care, while tackling two causes close to her heart: environmental waste and homelessness in Wales.
From coffee-infused vodka to weighted eye masks and bathroom accessories, Rosie’s market-leading products showcase the untapped potential of coffee grounds. Every item is shaped by Grounds for Good’s guiding principle: three angles of good – for you, for the planet and for the community.
Founded By
Rossana Oretti