As the world’s only not-for-profit swim and active wear brand, since 2010, RubyMoon have dedicated themselves to cleaning up the oceans and empowering women entrepreneurs around the world. RubyMoon transform ocean waste into beautiful Gym-To-Swim clothing, whilst donating 100% of their profits into micro loans for women entrepreneurs globally.
RubyMoon have collaborated with Healthyseas.org, an NGO that collects ghost fishing nets from the oceans and protects its biodiversity. These nets leach microfibres as well as kill over 100K animals per year. The fabric technology used in all of RubyMoon's garments is developed by Econyl.com that processes the nets and post-consumer waste into a regenerated yarn. The result is a high-quality, durable material that is certified to be twice as strong.
Women in developing countries are the most disadvantaged without financial services for females. Gender inequality promotes poverty: 60% of chronically hungry people are women & girls. According to the United Nations, when women are able to gain incomes, money is more likely to be spent on nutrition, housing and education, consequently, children and communities thrive. RubyMoon also collaborate with LendwithCare.org, to provide loans and business training to female entrepreneurs, enabling them to break generational cycles of poverty. So far they have helped over 1200 women and their families to find a route out of poverty. All of RubyMoon's garments are named after the inspiring women they support.
RubyMoon's pieces are versatile, affordable and easily combined, since they are produced as a capsule collection. The prints are exclusive and kindly donated by Sarah Arnett, a local decorative artist.