The Wonky Food Company are on a mission to tackle the global problem of food waste, encouraging everyone to value food more and waste it less.
Way back in 1997, while backpacking around New Zealand, John was earning a little cash for Christmas working on a fruit farm outside of Kerikeri. His job was to walk under the kiwi fruit vines and pick off any misshapen fruit, throwing it to the ground to rot. This pointless waste stayed with him.
Fast forward nearly two decades and John was sitting with his sister, Ashley, in a bar in Barcelona sheltering from a sudden downpour, when with the help of a few mojitos, they cemented the idea for their business.
Back in Oxford, with neighbour Laura on board, they started putting together recipes and product ideas, figuring out how they could make their idea a reality. After coming up with their brand name, The Wonky Food Company ®, the team launched their first range of relishes.