Vegan Bunny's core mission is to raise awareness for animal rights, which is why 5% of their profits go towards Viva!, a charity that focuses on undercover investigations of animal cruelty. Beyond helping animals, Vegan Bunny have also partnered with RISE, a domestic abuse charity, to create their RISE candle. Over 20% of the profits from RISE candle sales go towards helping those affected by domestic abuse.
Vegan Bunny is also a carbon-positive company. Through their partnership with Tree Nation, one tree is planted every time someone buys a product. So far, through this partnership, Vegan Bunny have helped to replant the equivalent of two soccer fields, capturing about 171.91 tonnes of CO2.