Navy New School Backpack
This durable, water-resistant backpack is made from tough certified recycled 600D fabric to withstand daily wear, making it an ideal choice for all young people and students. A roomy 20-litre capacity holds daily essentials, with a front zip pocket for quick access and two mesh side pockets for water bottles.
Designed for convenience, the New School Bag includes padded straps and a padded back panel for extra comfort, an internal slip pocket, reflective strips for visibility, an easy-grab top handle, and an internal ID label.
Dimensions: W31cm H45cm D19cm
The cool, colourful bags by Madlug – a name inspired by the tagline “Make a difference luggage” – exist to give children in care the dignity they deserve.
No child should have to carry their worldly belongings in a bin bag or plastic shopping bag. But sadly, this is the reality for many kids in care, an experience that leads to feelings of worthlessness.
Madlug has given thousands of children (they plan to reach 100,000 by 2024) across the UK and Ireland a pack-away travel bag. They’ve done this thanks to a buy-one-give-one approach. When you buy a Madlug bag, another bag goes to a child in care.
Madlug specially designed the travel bag with help from care professionals working with young people, to make sure it fits the needs of the children using it. When folded away, you can see a label saying “You are incredible”. A small reminder to each child that they have value, worth and dignity.
When it comes to Madlug bags for you, pick from backpacks, roll-top daypacks and duffel bags. They’ve also expanded the range to include other accessories like insulated water bottles and a travel mug. Profits from these products help support kids in care too.
Across the UK and Ireland, there are around 90,000 children in care. Most of the public aren’t aware of the problems these kids face. Madlug does an incredible job of raising awareness and making a difference with its bags. They earned a well-deserved B Corp certification in January 2022.