Olive Urban Roll-Top Backpack
A larger version of the roll-top backpack with generous storage and a padded laptop compartment (for laptops up to 17 inch), this 22L bag offers plenty of room for books, folders, and other essentials. Padded straps and an ergonomic back panel ensure comfort on the go.
Made from durable 600D fabric, the Urban Roll-Top features easy-access side slip pockets, compression straps, and a secure roll-top and clip closure for flexible storage. An internal valuables pocket keeps smaller items organised.
Dimensions: W28cm H45cm D15cm
Make A Difference: with every bag purchased, a pack-away travel bag is given to a child in the care system
The cool, colourful bags by Madlug – a name inspired by the tagline “Make a difference luggage” – exist to give children in care the dignity they deserve.
No child should have to carry their worldly belongings in a bin bag or plastic shopping bag. But sadly, this is the reality for many kids in care, an experience that leads to feelings of worthlessness.
Madlug has given thousands of children (they plan to reach 100,000 by 2024) across the UK and Ireland a pack-away travel bag. They’ve done this thanks to a buy-one-give-one approach. When you buy a Madlug bag, another bag goes to a child in care.
Madlug specially designed the travel bag with help from care professionals working with young people, to make sure it fits the needs of the children using it. When folded away, you can see a label saying “You are incredible”. A small reminder to each child that they have value, worth and dignity.
When it comes to Madlug bags for you, pick from backpacks, roll-top daypacks and duffel bags. They’ve also expanded the range to include other accessories like insulated water bottles and a travel mug. Profits from these products help support kids in care too.
Across the UK and Ireland, there are around 90,000 children in care. Most of the public aren’t aware of the problems these kids face. Madlug does an incredible job of raising awareness and making a difference with its bags. They earned a well-deserved B Corp certification in January 2022.