Guava Jam (330g)
Exotic, Aromatic, and Naturally Sweet
True Origin’s Guava Jam brings the unique, fragrant flavour of ripe Kenyan guavas straight to your table. Handmade in small batches by Meru Herbs, this jam is rich, smooth, and delightfully tropical — a perfect spread for breakfast or a vibrant addition to desserts and baking.
True Origin partners with Meru Herbs, a cooperative in Kenya that empowers smallholder farmers through sustainable, organic agriculture. Every jar supports farming families, protects biodiversity, and delivers food made with care and authenticity.
Traditional Recipe | Fairtrade | Handmade in Kenya
Fair Food, Fine Food
Guava (60%), Sugar (40%)
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True Origin Guava Jam – handmade in Kenya with fragrant, ripe guavas. Fairtrade, tropical, and naturally sweet. Perfect for spreading or baking.
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Fair food, fine food is the motto at True Origin. Deliciousness meets ethical trading in their search for ingredients and foodie products, which provide sustainable incomes for producers and their communities across the globe.
So far, these purveyors of fine food have built relationships with smallholder farmers and producers in Malawi, Kenya, South Africa, Eswatini, Sri Lanka and India. True Origin (previously known as Just Trading Scotland) gives them a market here in the UK as well as support to develop their farms and communities.
From there grows food security and prosperity, not just locally but for the wider country too. Bit by bit, this adds up to a safer and more sustainable world. The kind of change we’re very much about.
Introduce your taste buds (or those of your foodie friends and family) to Just Trading Scotland and their producers with one of the gift sets. You could turn up the heat with the Spicy Trio Gift Set of sauces and chutney from the Kingdom of Eswatini (formerly Swaziland). Or finish off your dishes with a grind of flavour-packed salt and pepper blends, in shakers that can be refilled.
These products are just a few among the ever-growing Just Trading Scotland portfolio, which has clocked up 15 Great Taste Awards to date. That’s testament to the team’s knack for finding exceptional food and producers.



