Hibiscus Jam (330g)
Floral, Tangy, and Naturally Unique
True Origin’s Hibiscus Jam is a vibrant spread handmade in Kenya by Meru Herbs. Made with handpicked hibiscus petals, this jam offers a delicate floral aroma balanced with a tangy-sweet flavour, creating a refreshing alternative to traditional fruit preserves. Perfect for spreading on toast, pairing with cheese, or adding a twist to desserts.
True Origin works with Meru Herbs, a Kenyan cooperative that empowers smallholder farmers through sustainable, organic agriculture. By choosing this jam, you’re supporting farming families, protecting biodiversity, and enjoying food with genuine roots in community and care.
It tastes that great, it has won a 1 star Great Taste award. Here are some of the comments from the judges:
- A deep glowing ruby jam with floral aroma with a hint of smokiness.
- The flavour is pleasingly fruity, fragrant and acidic and not over sweet. This would be a perfect jam for anyone who prefers less sweet flavours.
- Fabulous garnet colour. Has that unmistakable tang of hibiscus.
- Lovely fruity aroma. Flavours sing and the jam has beautifully cooked out fruit and skins.
Traditional Recipe | Fairtrade | Handmade in Kenya
Food with True Impact at Origin
Hibiscus (55%), Sugar (45%)
---
True Origin Hibiscus Jam – handmade in Kenya with handpicked hibiscus petals. Fairtrade, floral, tangy, and perfect for toast, cheese, or desserts.
---
Fair food, fine food is the motto at True Origin. Deliciousness meets ethical trading in their search for ingredients and foodie products, which provide sustainable incomes for producers and their communities across the globe.
So far, these purveyors of fine food have built relationships with smallholder farmers and producers in Malawi, Kenya, South Africa, Eswatini, Sri Lanka and India. True Origin (previously known as Just Trading Scotland) gives them a market here in the UK as well as support to develop their farms and communities.
From there grows food security and prosperity, not just locally but for the wider country too. Bit by bit, this adds up to a safer and more sustainable world. The kind of change we’re very much about.
Introduce your taste buds (or those of your foodie friends and family) to Just Trading Scotland and their producers with one of the gift sets. You could turn up the heat with the Spicy Trio Gift Set of sauces and chutney from the Kingdom of Eswatini (formerly Swaziland). Or finish off your dishes with a grind of flavour-packed salt and pepper blends, in shakers that can be refilled.
These products are just a few among the ever-growing Just Trading Scotland portfolio, which has clocked up 15 Great Taste Awards to date. That’s testament to the team’s knack for finding exceptional food and producers.