Jewell Upcycled 2-in-1 Tote-to-Backpack
Inspired by the old French name Jewell, meaning "generous," this multifunctional 2-in-1 tote backpack truly lives up to its name. Designed with versatility, sustainability, and style in mind, the Jewell Bag effortlessly transitions from a chic tote to a comfortable backpack—making it the perfect everyday companion for commuting, travel, or work.
Handcrafted from reclaimed inner tubes and upcycled military canvas, this durable and water-resistant bag gives discarded materials a new life while offering generous storage and smart features. Its compact silhouette includes a padded laptop compartment, multiple zip pockets, and a concealed trolley sleeve—blending functionality with sustainable design.
Every piece is handmade in small batches by skilled artisans, promoting ethical craftsmanship and zero-waste living.
- Sustainably Made – Crafted from recycled rubber (tyre inner tubes) and upcycled army tents
- Tote-to-Backpack Design – Easily switches between tote and backpack for daily versatility
- Padded Laptop Compartment – Secure internal sleeve for your tech essentials
- Travel-Ready – Concealed back pocket doubles as a trolley sleeve
- Water-Resistant & Easy to Clean – Built to withstand the elements and everyday use
- Vegan & Cruelty-Free – No animal products used in the making
Product Information
- Capacity: 15L
- Size: H38cm x W29cm x D12cm
- Weight: 1.2kg
- Materials: 70% Recycled Tyre Inner Tube, 30% Recycled Plastic Lining & New Materials
- Features: Foldable backpack straps (hide-away), Double zip top closure, External & internal zip compartments, Side slot pockets for bottles or essentials, Top grab handle, Length 54cm
Please note: Due to the use of reclaimed materials, each bag is unique with slight variations in pattern, texture, and shade. These natural imperfections are a testament to the material's journey and individuality.
Paguro Upcycle creates contemporary accessories and homewares from materials the world leaves behind. Inner tubes, bike chains, seat belts, army tents and reclaimed wood are reimagined into modern pieces that prove waste still has worth.
But that's not all. While reducing landfill burden, they also put artisan communities at the heart of the business. Working with small-scale makers and social enterprises across Indonesia, Malaysia, Thailand and the UK, Paguro builds long-term, mutually beneficial partnerships that champion fair pay, traditional skills and zero-waste production. Every collection is PETA-approved vegan, cruelty-free and meticulously handmade – from waterproof inner-tube bags to hand-cut reclaimed-wood jewellery and planet-friendly homewares designed to last.
The brand also directs part of its profits to social causes including Plastic Oceans, Transforming Lives for Good and CARE International UK.
Recognised for its circular design innovation, Paguro has been shortlisted as Disruptor of the Year at the Midlands Great British Entrepreneur Awards and nominated for Circular Economy Excellence at the 2025 Midlands Sustainability Excellence Awards.
With a reverence for people and planet, it was only natural that the brand take is named after the hermit crab – Paguro in Latin – nature’s own upcycler. Just as the crab finds new purpose in a discarded shell, Paguro gives industrial waste a second life through thoughtful design and craftsmanship.