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Social Supermarket

Sustainable Branded Towels

Branded gym, beach, hammam and cooling towels in recycled cotton and rPET, decorated with your logo by embroidery, print or transfer.

Trusted by

Volkswagen
Softcat
PIMCO
NFU Mutual
Clifford Chance
Pfizer
EDF Energy
Compass Group
PwC
The FA
  1. 1Request a quoteNo commitment
  2. 2We confirm pricesAnd check your artwork
  3. 3Approve your proofBefore anything is made
  4. 4We deliverTypically 2-3 weeks
56 products

Products

Showing 1–56 of 56 products

Case study

Event merch that became a brand moment for Legl

Legl wanted giveaways that drew people to their stand and had a story behind them. So they swapped high volumes of standard freebies for a smaller range of premium merch: bamboo notebooks, branded artisan chocolate and power banks built to last.

The merch acted as a real conversation starter. People were drawn to the stand and curious to hear the story behind the products. We noticed higher footfall, more meaningful conversations and a greater number of follow-ups post-event compared to previous years.
Francesca Gerrett, Demand Generation ManagerLegl
Higher footfall

at the stand than in previous years

More follow-ups

after each event, from more meaningful conversations

LinkedIn buzz

as attendees posted photos of the chocolate and power banks

Sustainability rating

Every product graded, and we show our working

Most suppliers put an eco label on part of their range without saying what earns it. We check every product against five criteria, and the number it meets sets its grade. This marketplace lists the products that meet at least two.

  • Eco-Friendly Materials Plus
  • Eco-Friendly Materials
  • Upcycling
  • Responsible Manufacturing
  • Positive Supply Chain Impact
  • AA4 or 5 criteria metMeets almost everything we look for
  • A3 criteria metStrong on materials and on how it was made
  • B2 criteria metClears our bar on two independent counts
  • C1 criterion metOne point in its favour, and no more. We only sell this if no viable alternatives are available.
  • D0 criteria metNothing we can evidence. We don't sell this.

Questions? We've got you covered

The range covers sports and gym towels, beach towels, lightweight hammam towels, quick-dry travel towels and cooling towels, plus smaller guest and hand towels. Sizes run from compact gym towels up to full beach towels, so you can match the towel to the occasion, whether that is a fitness brand, a hotel or spa, an event giveaway or a summer campaign.

A large part of the range is made from recycled material rather than virgin fibre. Recycled cotton is blended into many of the sports and bath towels, lightweight and cooling towels are often made from recycled polyester (rPET) spun from used drinks bottles, and some hammam and beach lines use SEAQUAL yarn, which is recycled from marine plastic. We describe the specific material on each product rather than relying on a vague eco label.

Some are. Where a towel carries a recognised standard such as GRS (the Global Recycled Standard) or OEKO-TEX, that certification is shown on the product page. Not every line is certified, so check the individual product for the materials and any standards it holds.

Logo embroidery is the most popular choice and tends to look the most premium on a towel. Depending on the line, screen and digital transfer, screen printing and DTF transfer are also available. Full-colour edge-to-edge print suits beach and sports towels where the design covers the whole towel. The decoration methods available are shown on each product.

Towel weight is measured in grams per square metre (g/m2 or GSM): lighter weights dry faster and pack down smaller, while heavier weights feel plusher and more absorbent. This range spans light microfibre and quick-dry travel cloths through to plush 450 to 500 g/m2 cotton towels. For gym and travel, a lighter quick-dry towel works well; for a premium gift or hospitality use, a heavier cotton towel is the better fit.

Yes, these towels are intended for branded, bulk orders, and the unit price falls as the quantity rises. Minimum order quantities vary by towel and by decoration method, and the right figure for your order is confirmed when we quote. Tell us the towel, the quantity and how you would like it branded, and we will confirm the minimum, the pricing and the lead time.

Lead time depends on the towel, the branding method and the quantity, and is confirmed at quote. Embroidery and simple prints on stocked towels are usually quicker than large full-colour or fully bespoke runs. If you have a fixed event or campaign date, let us know and we will confirm whether it is achievable.

Send us your brief

Ready to ditch the disposable?

Tell us what you need and when you need it. We'll come back with a proposal: products, prices and the impact of each one.
info@socialsupermarket.orgWe reply within 12 hours.

Branded Towels

Branded towels are a practical, high-use giveaway that keeps your logo in the gym bag, the spa, the hotel bathroom and the beach holiday long after the event. This range covers sports and gym towels, beach towels, lightweight hammam towels, quick-dry travel towels and cooling towels, in sizes from compact gym and guest towels up to full beach towels.

Materials and weights

Most towels here are cotton or cotton blends, and a large part of the range uses recycled material. Recycled cotton appears across the sports and bath styles, often blended with conventional cotton to keep the towel soft and absorbent. Lightweight and cooling towels are frequently made from recycled polyester (rPET) spun from used drinks bottles, and some hammam and beach lines use SEAQUAL yarn, a recycled marine plastic fibre. Weights run from light, fast-drying microfibre and quick-dry travel cloths up to plush 450 to 500 g/m2 cotton towels on the heaviest lines, so you can match the towel to the use. Many recycled-cotton lines are made in Portugal, with other towels sourced from established mills in India and beyond.

Branding options

Towels take decoration well. Logo embroidery is the most common option and reads as the most premium, with screen and digital transfer, screen printing and DTF transfer also available depending on the line. Full-colour edge-to-edge printing suits beach and sports towels where the design is the point.

Why buy from Social Supermarket

We are a certified B Corp, and we curate this range for recycled and renewable materials with supplier credentials checked rather than assumed. Where a towel carries a recognised standard such as GRS (Global Recycled Standard) or OEKO-TEX, that is shown on the product. It is a straightforward way to put your logo on something that gets used, while making a more considered material choice. Browse related kit in outdoor and camping and branded sunglasses, or see the full sports and outdoors range.